Das neue Gebäude der Vinothek Kellerei Kaltern in der Außenansicht

Vinothek Kellerei Kaltern, Kaltern an der Weinstraße 

State-of-the-art design meets hygienic comfort: SCHELL fittings in Kellerei Kaltern’s new wine shop

The traditional winegrowers’ cooperative Kellerei Kaltern is one of South Tyrol’s most prestigious vintners and was Italy’s first wine producer to be awarded the FAIR’N GREEN sustainability certification. For the fit-out of their new wine shop, the owners were looking for an ultramodern design plus a first-class technical spec. Electronic, water-saving wash basin taps from SCHELL have been installed as a finishing touch to the ambitious design approach, offering patrons a hygienic and comfortable user experience. 

Project data

Property type: Wine shop

Requirements: New-build project

Completion: 2018

Location: Kaltern an der Weinstraße

Country: Italy (South Tyrol)

Architects: Architekturstudio JA Jutta Winkler

SCHELL products: 

XERIS E HD-M large electronic wash basin tap


There were two key aspects for the fit-out of the new WC facilities in the Kellerei Kaltern wine shop: a very modern, aesthetically appealing design plus innovative systems offering a high level of user comfort. For the wash basin taps, the owners were looking for a solution that would blend seamlessly with the planned interior design while also offering patrons optimal user hygiene for hand washing. Sustainability issues were also critical for the choice of sanitary equipment. Accordingly, the new taps needed to be especially economical in terms of water consumption.


The owners picked the XERIS E HD-M large electronic wash basin taps  from SCHELL, whose high-gloss chrome finish and extra-tall 28 cm outlet turns them into a real eye-catcher on the countertop wash basins. With their elegant, soft contours, they blend harmoniously with the wine shop’s contemporary design approach. Thanks to contactless operation with infrared sensor electronics , the XERIS E is especially comfortable and hygienic for patrons. The tap offers effective protection against contact infections during hand washing. XERIS E is also exceptionally economical and sustainable, since water only flows when the hands are held within the sensor’s detection range. This can cut water consumption by up to 70 percent compared with conventional single-lever mixers. Water temperature is adjusted by a temperature control on the side of the tap. Individual fitting parameters such as sensor range or follow-up time can be set directly on the tap via short-range reflex. If required, the owners can also configure automated stagnation flushes to maintain drinking water quality − either every 24 hours or 24 hours after the last usage.

SCHELL products

About Kellerei Kaltern

Situated near the idyllic South Tyrolean wine route and Lake Kaltern, the picturesque village of Kaltern is one of the region’s most popular and well-known wine resorts. For the locals, viticulture is more than just a job – it’s something they devote themselves to with a passion. The long-standing winegrowers’ cooperative Kellerei Kaltern is one of South Tyrol’s leading wine producers and has represented local Lake Kaltern vintners since its formation around 1900. Today, the cooperative has some 590 members with 440 ha of vineyards and an annual production of roughly four million bottles of wine. In 2018, Kellerei Kaltern was Italy’s first wine producer and first cooperative commercial organisation to be awarded the FAIR’N GREEN sustainability certification. In the same year, the cooperative added a new and modern extension to its historical jubilee cellar, dating from 1908. This new wine shop is now used as a point of sale for hand-picked wines, as a location for wine tastings and as a venue for social gatherings. Both the exterior facade for this cube-shaped building and the interior design is the work of architect Jutta Winkler. She chose a stylised leaf of the Schiava grape as the principal design element that links together the building’s interior and exterior appearance. Presented in a number of ways – as an illuminated motif on the facade or as part of the bar decor – this references both wine and the winery itself. At the heart of the new wine shop is an elliptical bar in the shape of a large wine barrel, which associates the welcoming bar area with wine tasting. The interior design uses natural materials like wood and stone but in a contemporary style, and with minimalistic fixtures and fittings, so as to create a bridge from the traditional to the modern.